Right, where was I going with this?
... Crisps, that is the subject for today's dissertation.
When I was a child there were only four or five flavours of crisps; ready salted, cheese and onion, salt and vinegar, smokey bacon and roast chicken. These flavours were judged to be the only necessary snack flavourings in the early 1970s.** They were just perfect, except for salt and vinegar which is just a bag full of fried potatoes covered with acetic acid dust and ready salted which needed a more mature palate, than that of an eight year old, to appreciate their simple perfection.
So, why did crisp manufacturers decide to release new ranges of flavours? We clearly didn't want or need them and this is evidenced by an internet search of UK crisp sales by flavour. This shows that these 1960s flavours are still top of the charts.
At this point in the rant I'll mention that some of the new flavours are just cynical rebranding of an existing flavour. How different can Red Leicester and Caramelised Onion be from the flavourings used in the original blue bagged, Walkers Cheese and Onion?
And, now I'm on a roll, let's get to the quite bizarre flavours that are available. Thai Sweet Chilli and Worcester Sauce and Sun Dried Tomato are a couple that spring to mind. Why on earth would you want to taste those in preference to the "original 5"?
One evening last week TP and I were having a G&T and tucking in to a few crisps that 30% had tipped in to a dish. Not being able to see the packet, we started to try to guess what flavour they were. We are still undecided but, after several of the of the unappetising, vaguely tangy slivers, we agreed that a strong favourite is Tramp's Vest.
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* 30% and TP are concerned that I may be heading in this direction at a rapid rate of knots.** I do have a theory that you should never eat a food product that has been developed any later than about 1976. If you stick to this rule of thumb, you will still be able to enjoy well made convenience foods, confectionary and desserts but avoid the chemical laden, massively processed crap that is on offer nowadays. I will mention one example ... a few years ago in the US we encountered a pressurised can that sprayed "cheese" from a nozzle. I rest my case.
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Hi,
I have no idea who reads this stuff, so it would be lovely to hear from you, especially if you like this stuff..
All the best
Badman